Product Design For Manufacturing Efficiency
Loon Outdoors markets products to the avid fly-fisherman. They had a vision for a next-generation nipper design, that would include conventional nipper functionality but would add a bottle opener. With the nipper market being very competitive, the product would have to be feature-rich, but cost-effective to produce. Since their internal teams were busy with day to day business concerns, they decided to call an outside product design firm.
Product Concept Generation Leads to Optimized Product Design
SGW Designworks developed multiple product designs, and even produced product prototypes of each for evaluation with the client. Review of the concepts led to a combination of features from each, that would be combined into a design. A critical element of the product is the right ‘feel’ when using the nippers. Finite Element Analysis was sued by SGW Designworks engineers to define the right material thickness, to achieve the desired feel. The overall shape of the product was based on a commonly available aluminum extrusion cross section, which would allow the client to source raw material as a commodity from many suppliers, with only minimal primary processing required.
Product Engineering leads to an Award Winning Design
The end result was the simple and functional Nip-N-Sip. The product was launched in 2011, and was an instant success. The product won industry awards, including “Best Accessory of the Year” by a fly fishing industry group in 2011.