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Rugged Product Design: How to Get It Right

Rugged Product Design: How to Get It Right

Durability is one of many categories to consider when your team is developing a new product. For many products, it’s right up there with production cost, ergonomics, and functionality in terms of importance. But it can be tricky to get ruggedization right because the...

The Cost of Prototyping a Product

The Cost of Prototyping a Product

Updated 8/1/22 Prototypes serve an important role for companies developing new products. When developed and used properly, prototypes can speed up development, test assumptions, and reduce overall development risk. But how much does it cost to prototype a product? A...

Why UX/UI? Best Practices for Successful Product Development

Why UX/UI? Best Practices for Successful Product Development

From the smartphone in your pocket to the vehicle you drive, great products don’t just happen. They require more than an advanced technical skillset or a team of talented developers. A great product requires thoughtful consideration of its end-user. This is where the...

SGW Designworks Receives 2021 GOOD DESIGN Award

SGW Designworks Receives 2021 GOOD DESIGN Award

Since 1950, many of the world’s most well-designed products have been recognized by the GOOD DESIGN® Awards. This is the world’s oldest design awards program — described as “the most sought-after international seal of outstanding design quality.” GOOD DESIGN marks its...

How to Improve Company Culture: Lessons from Leaders

How to Improve Company Culture: Lessons from Leaders

“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”– Michael Scott, The Office Plenty of TV-famous bosses believe they truly know how to motivate their team — or how to improve company culture — yet we laugh and...

Outsourcing Product Development? Ask These Questions First.

Outsourcing Product Development? Ask These Questions First.

“Good design is the most important way to differentiate ourselves from our competitors.” —Former Samsung CEO Yun Jong Yong At SGW Designworks, our philosophy is much the same — we won’t settle for mediocrity when it comes to the product development work we do for our...

So You Have an Idea for a Product — Now What?

So You Have an Idea for a Product — Now What?

Are you a small business, startup, or inventor and you have an idea for a product, but aren't sure if (or how) to proceed? If so, it’s good to make an honest assessment now, before making costly investments or taking other unnecessary risks to get your idea off the...

6 Reasons Why Most Products Fail (and 6 Tips for Success)

6 Reasons Why Most Products Fail (and 6 Tips for Success)

If you wanted to embark on a new business venture but knew it had only a five percent chance of success, would you proceed? Many would say no. And yet, thousands of companies begin the arduous process of launching new products each year, despite the bleak future of...

SGW Designworks CEO Accepted into Forbes Business Council

SGW Designworks CEO Accepted into Forbes Business Council

"As we look ahead into the next century, leaders will be those who empower others."—Bill Gates At SGW Designworks, our leadership team is continually looking for opportunities to empower our clients, individuals within our company, and the business community at large....

6 Product Development Trends to Expect, Post-Pandemic

6 Product Development Trends to Expect, Post-Pandemic

A few months ago, several members of the SGW Designworks leadership team convened for a roundtable discussion that served as both a retrospective and a projection of where we see our company going in the months and years to come.  We talked about SGW’s humble...

The Human Side of Product Development

The Human Side of Product Development

During my college years, a family friend asked what I was studying. They were quite surprised when I told them mechanical engineering — because they responded with, “But you are so good with people!” However, there is — or should be — a human side of product...

Product Development in 2020: An SGW Perspective

Product Development in 2020: An SGW Perspective

Recently, several from SGW’s leadership team convened to discuss the state of product development in 2020 — specifically, trends and technological advancements that are shaping our industry. To spark this discussion, we reflected on a Forbes article from last year...

Increasing VR Capabilities Lead to Breakthroughs in Product Design

Increasing VR Capabilities Lead to Breakthroughs in Product Design

In recent years, virtual reality has all but revolutionized the world of product design (at least for the companies that embrace this technology). In 2018, we discussed some of these advancements with GoEngineer and how VR capabilities have drastically reduced...

Empathy in Action: An Example of Empathic Product Design

Empathy in Action: An Example of Empathic Product Design

“Empathy is one of our greatest tools of business that is most underused.”—Daniel Lubetzky, CEO, Kind When people hear the word “empathy,” many think of how it affects our interpersonal relationships, specifically how we relate to and connect with other humans. But...

From Stanford to SGW: Perspective From a Product Design Intern

From Stanford to SGW: Perspective From a Product Design Intern

Hi, I’m Kenzie Roan — Boise born and raised, a product design student at Stanford University, and SGW Designworks’ summer product design intern. Coming into my summer internship at SGW I was excited to dig in and apply the principles I learned in school to real...

International Business: Benefits for Our Clients and the Classroom

International Business: Benefits for Our Clients and the Classroom

Like most product designers and developers, we thrive in an innovative, fast-paced environment. (We are problem solvers, after all.) As such, we enjoy being presented with challenges — which is a good thing, because no two projects are the same. This means each day is...

Destination Oshkosh: SGW Lands at AirVenture 2019

Destination Oshkosh: SGW Lands at AirVenture 2019

When you hear of the Wisconsin town of Oshkosh, one might think of overalls and industry. After all, the area was once known as “Sawdust City” due to the number of lumber mills in the vicinity. But this special place in America’s heartland is known for more than...

Client Confidentiality in Product Design and Development

Client Confidentiality in Product Design and Development

If you’ve been acquainted with SGW Designworks for a while, you know we are vocal champions of our clients’ successes. In our company’s history, we’ve worked with industry leaders in agriculture equipment, consumer, industrial, and IoT markets to develop a host of...

Developing Service Equipment (That Lasts)

Developing Service Equipment (That Lasts)

In recent years, SGW has established relationships with companies whose products and equipment must hold up to incredibly harsh conditions in an industrial setting. Frequently, we are tasked with developing service equipment such as GSE (ground service equipment) for...

Product Testing, 1,2,3…

Product Testing, 1,2,3…

“Manufacturing is more than just putting parts together. It’s coming up with ideas, testing principles, and perfecting the engineering, as well as final assembly.”James Dyson During the product development process, design iterations allow us to work out the kinks in a...

Well-Designed Products — and How We Build Them

Well-Designed Products — and How We Build Them

Well-designed products make me happy.  The feeling of holding a product and immediately understanding what it is and how I can use it is satisfying. Even more satisfying: having played a part in the process of designing something well and understanding the amount...

9 Tips for Early-Stage Product Development

9 Tips for Early-Stage Product Development

“Everything is designed. Few things are designed well.”Brian Reed Whether we’re working on an industrial design project, firmware development, or PCBA design and layout, early-stage product development sets a precedent for eventual project outcomes. From the...

Prototype Development: The 4 Levels to Consider

Prototype Development: The 4 Levels to Consider

So you have an idea. Maybe you know you’re going to need to show more than just an idea to potential investors, but you’re not entirely sure what prototype development entails. If this describes you, you’re not alone — prototyping questions are among the most common...

Lean Principles: 5 That Guide the SGW Environment

Lean Principles: 5 That Guide the SGW Environment

We’ll be the first to tell you: there is a lot to be learned in the world of product design and development. From understanding and applying lean principles to grasping the specific uses of certain types of tools and equipment, we are presented with challenges and...

Injection Molding vs. 3D Printing – Which One, When?

Injection Molding vs. 3D Printing – Which One, When?

As a product development company, we focus on applying lean principles and working with insight. This requires prioritizing frequent and focused prototyping throughout a project’s lifecycle. And it means we as designers and developers must have an in-depth...

10 Machine Processes Used to Create Product Prototypes

10 Machine Processes Used to Create Product Prototypes

“You do not need to be Alan Greenspan to understand that the more things a machine can do, the bigger the market.”Fred Hapgood, Discover Magazine, June 2008 As we develop product prototypes in today’s modern world, it is crucial that we understand our capabilities —...

Product Design Companies and Clients: Two Perspectives

Product Design Companies and Clients: Two Perspectives

At SGW Designworks, we take great pride in our ability to work with clients of all types. In fact, the most successful product design companies are able to convey complicated concepts while truly understanding their client’s needs — then communicating accordingly....

The Engineering Development Process Then and Now

The Engineering Development Process Then and Now

Engineers who have been around pre-CAD remember when sketching their designs on paper was a standard part of the engineering development process. They used large drafting tables and a variety of tools to get the angles and edges nice and clean and they did their math...

Insightful Product Engineering: The SGW Philosophy

Insightful Product Engineering: The SGW Philosophy

Any good product development engineer knows that, in addition to repetition and practice, they must think critically about how the process of their work relates to the selection of materials, the design of parts, and fabrication. This type of critical thinking and...

Product Design: How Outsourcing Reduces Cost

Product Design: How Outsourcing Reduces Cost

Many companies tend to think that the leanest way of operating is to focus on product design internally. This approach has its benefits — but often leads to inefficiencies, loss of business, and burnout among employees. While it may seem like a waste of money to pay...

How VR is Revolutionizing Consumer Product Design

How VR is Revolutionizing Consumer Product Design

What comes to mind when you think of applications for virtual reality? Gaming? Military? Education? What about prototyping? Believe it or not, VR is incredibly well-suited to enterprise applications, particularly within the design and engineering sector — as it...