A Bold Vision For the Future of Weight Training
Black Box VR came to SGW Designworks with a bold vision: to change the way people work out by offering a VR based weight training system. The Black Box team had vast experience in the fitness market from previous successful ventures, but they were new to hardware product development and product engineering. With so many possible ways to build the very first VR gym system, the first task was to explore possible technologies to deliver a specific set of user experiences. We build technology scouting and feasibility analysis into a Phase 0 effort to figure out what would be possible to achieve with existing tech.
Stepping into Design, Engineering, and Iteration
As Phase 0 of the product development project wrapped up, the team had identified suitable core technology to deliver the load resistance needed in a smooth, reliable, constantly variable package that could “talk to” the VR game. Black Box team members were developing the software back end as well as the VR game in parallel with SGW Designworks designing and engineering all hardware. This meant that there was a constant flow of development requests, tests, variable definition, etc. Within the first month an initial prototype of the load resistance subsystem was built in the SGW Designworks shop. Testing proved that the chosen core technology was suitable, and the team shifted focus to larger subsystem development, and then to full scale design and prototyping.
Twelve months later, a prototype ready to show the public came out of SGW Designworks, with show-ready software and back end coming from Black Box VR.
Unveiling at CES 2018
Black Box VR made their public debut at CES 2018 in Las Vegas, NV. The display and booth were built to world-class standards, with the capable Black Box VR team guiding users through individual demos of the system. The result? A CES Innovation Award, and recognition from Engadget.com as the Best Startup at CES 2018. Read more in our case study about this project.