Farm Implements by GenZ

Agriculture Equipment Optimization

GenZ Technology is a company that builds farm implements and produces next-generation agriculture equipment for spraying strawberry fields and vineyards. Their sprayer systems take a decade’s old process and make it safer, more efficient and help save farmers money by reducing waste. Early prototypes of their system performed well but were challenging to produce and experienced breakage in specific subsystems.

Improving Agricultural Equipment

A comprehensive design review, as well as specific design improvements, would be the best way to improve manufacture-ability and reliability without completely redesigning the system from the ground up.

Equipment Engineering Analysis

As with many projects, a thorough understanding of the application was an important starting point. After meeting with leadership at GenZ as well as production personnel, the team had a clear understanding of the issues and opportunities to improve the design. As analysis and redesign progressed, SGW Designworks used Finite Element Analysis to define the root cause of failures. Subsystems and assemblies were redesigned and then validated using the same FEA and simulations. Design changes were then optimized for production, and captured in production documentation suitable for fabricators and assemblers.


GenZ systems incorporating the design improvements are available now. This year GenZ’s first strawberry sprayers are seeing use in the field by customers and the company continues to develop new agriculture equipment addressing pesticide drift issues and operator safety concerns.

A key issue for farmers is reducing the amount of pesticide used as well as staying current with changing regulations dealing with pesticide application.

As part of the engineering effort, SGW Designworks used Finite Element Analysis for GenZ Technology to help identify possible problem areas and working to strengthen and correct any weaknesses that were identified in order to help GenZ make their existing prototypes more robust.

Learn more about SGW Designworks Product Design Services.


  • Mechanism Design
  • Electronics Integration
  • Cost Optimization
  • Desgin Documentation