Product Development For Hire.

Mind map whiteboard drawing of company values and connections.
how we work

Our process.

PHASE 0

Define the Project

Phase 1

Concept Generation

Phase 2

Engineering and Analysis

Phase 3

Iterative Design & Prototyping

Phase 4

Iterative Design for Manufacture

Phase 5

Production Preparation & Startup

how it all began

SGW Designworks was founded in 2008 by three friends.

Tasche Streib, Ryan Gray, and Mike Witt (SGW), united by their experiences in product development, noticed a glaring gap in the market for adept business solutions in product design and engineering. So, they set out to fill that void, kickstarting their venture from a modest coffee shop in Boise, Idaho.

In 2008, SGW Designworks began carving out its niche for insightful development and unfaltering integrity, and by 2012, their work was spotlighted in Eric Ries' NYT #1 Bestseller, "The Lean Startup." This recognition ignited the business's growth, expanding the team to over twenty creative and passionate members.

Today, SGW Designworks stands as a powerhouse for comprehensive product design and engineering solutions, catering to businesses of all scales. On any given day, SGW has ten to twenty active projects spanning industrial design, mechanical, electrical, firmware, software, machine design, fabrication, research, prototyping, and manufacturing management. We have a particular knack for ruggedized industrial and consumer products, specializing in intricate electromechanical products and bespoke equipment.

The three founders sitting on a couch together, exhausted, enjoying a beer.
Who you'll work with

Our People.

Trevor Dillman
Senior Development Advisor

Favorite invention: Bourbon

Sherri Rowe
Business Manager

Favorite invention: Paper shredder

Ryan Gray
Co-Founder, CEO

Favorite invention: Weber DCOE carburetor

Rob Regent
Director of Operations

Favorite invention: Transistor

Mike Witt, P.E.
Co-Founder, COO

Favorite invention: LASIK eye surgery

John Fitzgerald
Senior Engineer

Favorite invention: Hubble space telescope

Jordan Lundgren
Mechanical Designer

Favorite invention: Bicycle

Jeff Moeser
Manufacturing Specialist

Favorite invention: Amazon Kindle

Jeff Hill
Mechanical Engineer (EIT)

Favorite invention: Internet

Isaac James
UI / UX Designer

Favorite invention: Mechanical keyboard

Brennar Schindel
Embedded Systems Developer

Favorite invention: Air conditioner

Bob Basham
Mech & Embedded Developer

Favorite invention: Lathe

Andrew Wheeler, P.E.
Mechanical Engineer

Favorite invention: Airfoil

Artemio Ambriz
Product Designer

Favorite invention: Molcajete

Addie White
Mechanical Developer

Favorite invention: Roman aqueduct

Extended team.

Ylli Aliu
Mechanical Developer
Tom Smith
another eng
Martin Stenger
Mechanical Developer
Manlye Thomas
Cable and Wire Harness Designer
Kevin Ponter
Electronics Developer
John Kelley
Mobile App Developer
Jeff Tedeschi
Embedded Firmware Developer
Chadd Bergland
Mechanical Developer
Andrew Westrick
Mechanical Developer
testimonials

What our clients are saying.

"These guys get it. They are a rare blend of creative and technical talent. Honest, flexible, fun to work with and incredibly competent. As a designer, they make me look good, bringing my ideas to life through their insight and experience."

Preston Lewis, Co-Founder & CCO

"I have worked with the team at SGW on a handful of projects, and I continue to be impressed with the depth and breadth of talent and capabilities they bring to the table. SGW is easy to work with, competent, and they operate with integrity. They make you want to do more business with them. Highly recommend!"

David Sheehan, Engineering Manager

"The team at SGW Designworks was able to identify and test multiple solutions to a complex development challenge in a short period of time, then carry those findings over to a full development effort. This had a real impact on the speed of our development project."

Calvin Allan, Senior Program Manager

"What I found valuable about working with SGW was their approach to development. In initial brain storming sessions, the team came together with me so that they could understand my goals and constraints. Then in a couple of weeks the team presented various options for development. As the project progressed, design review sessions were very helpful as a way to assure me that things were on track, and that the SGW team was there to help mitigate my anxiety as well as the risks of developing a new product."

Tim Fulton, Founder

"As the patent owner and inventor of the SiPsHitchTM system, I would like to congratulate SGW in achieving an amazing result which exceeded our expectations. The thing that stood out the most and basically sealed the deal for us was the instant understanding of the product and how it would operate in our industry. I’m not sure if there is any product idea, concept or project that this team could not take on and achieve the same successes that I have experienced."

Rod Gray, Director & VP

"SGW is an amazing company with the flexibility we require for innovation. They have also assisted us in developing our designs for a new innovative product that will be launched very soon in tactical operations. Thanks to the team at SGW."

Jason Semple, Co-Owner

"Even though SGW Designworks is in Boise and the project was in Baltimore, I selected SGW because these guys are good and they know the molded foam process, the foundry process, instrumentation, and design of experiments. They are a really talented & creative group of engineers."

Barry Ramsay, VP of Operations

we might have some of your questions answered

Frequently asked questions.

Can SGW work on multiple products at once for my company?

Yes. Most companies that choose us as their product development team stick with us for a long time. We commonly run multiple projects in parallel for clients, and engage with businesses for long periods of time.

In these long-term relationships, we’re able to develop a deep understanding of your business and corresponding challenges. This allows us to not only work on development projects, but also to help senior leaders prioritize their development pipeline and develop long-term development plans.

Can SGW sell me a custom machine?

No, our core expertise is development. We do develop equipment and machines for many different applications. These projects are a fit when the goal is to develop something that is not already commercially available. We approach these as development projects, as opposed to sales of a machine. We do typically build prototypes and iterate the equipment in-house as development progresses.

Do you work with startups?

Yes. While a good portion of our clients are established businesses, we do work with some well-qualified startups as well. Well-qualified startups have funding for the development effort and are open to new ideas about their product, the features it delivers, and how it is manufactured.

Can SGW produce design packages compatible with our corporate standards?

Absolutely. Most of the larger businesses we work with have requirements around:

  1. Drawing format
  2. Dimension formats
  3. Tolerances
  4. Software / firmware documentation
  5. Design review processes
  6. Regulatory requirements

We’re accustomed to tweaking our processes and outputs to meet the needs of our clients.

Can SGW help me decide where to manufacture my product?

Yes. As development work progresses, we often help clients decide what the best manufacturing options are. This might be your own internal manufacturing team, or an outside contract manufacturer, or a combination of both. We have relationships with reputable manufacturers in the U.S. and overseas. We also are experienced in identifying and vetting specialty contract manufacturers with specific capabilities.

Does SGW sign NDAs?

There is a right time and wrong time to get a non-disclosure agreement in place. Typically, we’re able to get through an initial high level discussion without the need for an NDA. This allows us to make sure both parties feel that SGW is a fit for you prior to the administrative step of signing the NDA. Once both parties agree that a deeper exploration or engagement makes sense, we can get non-disclosures in place. We generally prefer to use our own NDA, but can review others as well.

I already have internal engineering resources – can you work with our internal team?

Yes. Over half of our clients have internal engineering or R&D teams. These businesses hire us for a few different reasons:

  1. Their internal teams are already overburdened with the day-to-day sustaining engineering required for existing product lines.
  2. They’re lacking the specific skills and expertise required for product development (as opposed to sustaining engineering or primary R&D).
  3. Projects are behind schedule, and a fresh approach or perspective is needed to get things moving again.
What’s it look like to work together?

We can be your team or we can extend your team.

We need to fully understand your business goals and your constraints so that we can make development decisions that will work for you long term. We’ll be talking a lot about:

  1. Cost targets
  2. Target users
  3. Feature tradeoffs

All of these factors impact not just the product, but also your business more broadly.

You can expect regular collaboration with our team (e.g. weekly progress reviews).

You can expect us to learn unexpected things along the way (e.g. that a feature needs to be excluded, or that a different material is better suited to a certain part). Many of the products we work on pivot from the original vision in some way during development based on findings from prototype testing.

How are contracts with SGW structured?

Usually, development projects include a lot of uncertainty, and are impossible to fully scope out. Therefore, we break the project into phases.
We generally work on an hourly basis. We build the plan with frequent review points so you can decide whether or not to continue funding the development effort.

Established businesses may be eligible for a credit account. For newer or smaller businesses, we will work with a refundable deposit in place, eliminating the need for a credit account.

How much will it cost?

SGW projects typically range from $15k to $2MM in development and prototyping costs.

The cost to develop a product is driven by many factors:

  1. Product complexity
  2. How much cost-optimization is required
  3. Regulatory requirements
  4. Level of design refinement desired
Is SGW willing to work collaboratively with my internal teams?

Yes. When we engage deeply with a client, the outcomes are better. We find that valuable development input comes from across an organization. We’re happy to engage with production teams, marketing groups, sales teams, and leadership teams throughout development. We’re just as comfortable in the boardroom as we are on the shop floor.

What software does SGW use for design?

Most of our design work happens in SolidWorks, Rhino, Keyshot, 3DS, and Altium.

We do have a number of clients that work in other programs, such as Fusion 360, Siemens NX, Catia, Solid Edge, etc.

We’re generally able to provide outputs from our programs that work in the platforms our clients use.

When are we not a good fit?

The companies that have been most successful working with us have realistic budget and timing expectations, know their market space well, have access to users, and are willing to question their own assumptions about how people buy and use their products.

Developing products from scratch requires an understanding of how intellectual property is developed to create something novel enough to be compelling in the marketplace. It is through build-learn-build that innovation makes it to market. The more you do it, the more unique and valuable your solution will be. This can look unattractive to someone just wanting to know "what it will cost". Assume it will cost 3 times more than you think.

For these reasons SGW is typically not a good fit for:

  1. Speculative startup ideas that are not ready to get started. Honestly, this goes for any firm. You don't want to engage a firm too early. Reach out when you are ready to move forward and have a budget.
  2. Limited-funding, "Start and stop" projects. Getting going and then stopping can be very costly. Pausing and restarting means continually needing "to get up to speed" or having to communicate updates when not much is happening. The more dedicated you, are the more productive you are. It's best to get your ducks in a row and then move fast. That's the best way to create momentum, stay excited and save money in the long run.
  3. Self-funded, DIY Inventors. Self-funding adds a complex emotional layer that can stifle innovation. Innovation means taking risks. Those risks are the path to success but often they are mistaken for failure. Likewise, DIY inventors have an emotional connection that is hard to let go of, they are only used to spending money on materials and not an expert's time. Without a high level of respect and trust for those whom you are hiring, you can end up being disgruntled by the cost to get someone up to speed on all that you have tried and learned to this point.
How do we get started?

It starts with a conversation. We’ll quickly determine if we’re a good fit for your business and your product. If we’re not, we’ll let you know, and try to make a referral to a better fit. If we are, we’ll get an engagement agreement in place and schedule a start date for working on your first project.

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Don’t settle for development that’s too slow or doesn’t deliver. Put SGW to work and develop the right products on the right timeline.