Brand-aligned aesthetics for new or existing products
Experience-backed product design for easy transition to manufacturing
Don't Overthink It
Lean Startup methodologies for quick, efficient development cycles
Your customers want smarter products. We can help.
We’ll make your product beautiful – FASTER.
Products must be optimized for function and for manufacturability. But – they also need to be beautiful. This is true not only for consumer products, but also for industrial and enterprise products. Even specialty equipment must incorporate intentional, well-thought-out aesthetics and ergonomics to ensure the user experience is second to none. SGW Designworks Industrial Design services are an important part of our product design and equipment design projects. Our product prototype development capabilities allow us to not only define the aesthetic of a product, but to test it in physical or virtual space as well.
Our team approaches industrial design and aesthetic definition with the context of manufacturability and function. SGW Designworks balances look and feel with production realities and manufacturing constraints. This means that industrial design outputs aren’t just beautiful images – they are well thought out design approaches.
Product aesthetics can sometimes be developed as standalone designs. But more often, the product look and feel needs to align with other products, or other branding. Whether you are looking for initial concepts for a singular new product, or you need to refresh your product for new markets, our team has you covered. We can carry design language from some of your existing products into a new product line, or we can define a totally new set of designs to serve as the basis for everything your business markets.
- Concept Development
- Feasibility Analysis
- Development Planning
- Virtual Prototypes
- Initial Design
- Form Factor Check
- Concept Communication Tools
We’ve all heard the horror stories: a high-zoot industrial design firm is hired to produce the new aesthetic for an upcoming product line. The output is beautiful. But when the design is transferred to the engineering team, it is impossible to manufacture. And to define a manufacture-able design, the original aesthetic intent is completely lost (along with tens of thousands of dollars). Our team avoids this by applying decades of manufacturing experience to the des, carrying industrial design through manufacturing management.
Textures and Materials
- Soft Touch
- Molded Fabrics
- Textured Metals
- Injection Molded Plastics
- Composite Materials
- Machined Materials
- Wood and Fiber Based Materials
Don’t Overthink It
We will not try to sell you a full research project to explore user preferences. You and your team are usually capable of judging whether a design is appropriate for your target customers. If the design needs to be validated, quick prototyping using physical or virtual reality prototypes can be developed to get real customer responses. We apply the same Lean Startup principals to industrial design as we do to other parts of the product development process. This means quickly defining and reviewing multiple approaches.
- Lighting and Indicators
- Human Factors
- Simplified Interfaces
- Application Appropriate Design
- Anthropomorphic Consideration
- Human-Machine Interface
A New Design for the Market Leader Aero Specialties is a leader in the Ground Support Equipment (GSE) market. Their products are used in the operation of airports and air bases world wide. Their existing lineup of JetGo ground power units includes a diesel hybrid...
The Strong-Wall Wood Shear Wall is a structural wall product by Simpson Strong-Tie used in the construction of homes and other structures. SGW Designworks provides development support for the manufacturing processes used by Simpson Strong-Tie at their factory in...
SGW Designworks was hired by a client to conduct production troubleshooting and finite element analysis for a rifle suppressor line that was encountering failures during testing. Our team performed extensive engineering analysis on the client’s design and identified...