Industrial Design

Our Approach

 

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Design Language

Brand-aligned aesthetics for new or existing products

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Manufacturable

Experience-backed product design for easy transition to manufacturing

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Don't Overthink It

Lean Startup methodologies for quick, efficient development cycles

Lets Create Something Together

How we can help

  • Manufacturable designs – applying decades of manufacturing experience, carrying industrial design through contract manufacturing

  • Incorporation of intentional, thought-out aesthetics and ergonomics to create a solid user experience

  • Brand alignment – look and feel that aligns with your branding and product lines

  • Quick prototyping using physical or virtual reality prototypes – applying 
    Lean Startup principals

Shape Development

  • Concept Development
  • Feasibility Analysis
  • Development Planning
  • Virtual Prototypes
  • Initial Design
  • Form Factor Check
  • Concept Communication Tools
  • 3D Product Renderings

Textures and Materials

  • Soft Touch
  • Molded Fabrics
  • Over-molding
  • Textured Metals
  • Injection Molded Plastics
  • Composite Materials
  • Machined Materials
  • Wood and Fiber Based Materials

Design Considerations

  • Lighting and Indicators
  • Human Factors
  • Ergonomics
  • Simplified Interfaces
  • Application Appropriate Design
  • Anthropomorphic Consideration
  • Human-Machine Interface
  • Aesthetics

Case Studies

    “The team at SGW Designworks was able to identify and test multiple solutions to a complex development challenge in a short period of time, then carry those findings over to a full development effort. This had a real impact on the speed of our development project.”

    CALVIN ALLEN, SENIOR PROGRAM MANAGER, MAJOR US MEDICAL DEVICE COMPANY

    “SGW is an amazing company with the flexibility we require for innovation. They have also assisted us in developing our designs for a new innovative product that will be launched very soon in tactical operations. Thanks to the team at SGW.”

    Jason Semple, Co-Owner, Advanced Accuracy Solutions

    “Even though SGW Designworks is in Boise and the project was in Baltimore, I selected SGW because these guys are good and they know the molded foam process, the foundry process, instrumentation, and design of experiments. They are a really talented & creative group of engineers.”

    Barry Ramsay, VP Operations, Lifoam Industries

    “These guys get it. They are a rare blend of creative and technical talent. Honest, flexible, fun to work with and incredibly competent. As a designer, they make me look good, bringing my ideas to life through their insight and experience.”

    Preston Lewis, Co-founder & CCO, BlackBox VR

    “What I found valuable about working with SGW was their approach to development. In initial brain storming sessions, the team came together with me so that they could understand my goals and constraints. Then in a couple of weeks the team presented various options for development. As the project progressed, design review sessions were very helpful as a way to assure me that things were on track, and that the SGW team was there to help mitigate my anxiety as well as the risks of developing a new product.”

    Tim Fulton, Founder, Ramper Innovations

    “As the patent owner and inventor of the SiPsHitchTM system, I would like to congratulate SGW in achieving an amazing result which exceeded our expectations.

    The thing that stood out the most and basically sealed the deal for us was the instant understanding of the product and how it would operate in our industry. I’m not sure if there is any product idea, concept or project that this team could not take on and achieve the same successes that I have experienced.”

    Rod Gray, Director & VP, Aero Specialties

    Design Language

    Product aesthetics can sometimes be developed as standalone designs. But more often, the product look and feel needs to align with other products, or other branding. Whether you are looking for initial concepts for a singular new product, or you need to refresh your product for new markets, our team has you covered. We can carry design language from some of your existing products into a new product line, or we can define a totally new set of designs to serve as the basis for everything your business markets. We also produce world class 3D product renders with our rendering services.

    Shape Development

    • Concept Development
    • Feasibility Analysis
    • Development Planning
    • Virtual Prototypes
    • Initial Design
    • Form Factor Check
    • Concept Communication Tools
    • 3D Product Renderings

    Manufacturable

    We’ve all heard the horror stories: a high-zoot industrial design firm is hired to produce the new aesthetic for an upcoming product line. The output is beautiful. But when the design is transferred to the engineering team, it is impossible to manufacture. And to define a manufacture-able design, the original aesthetic intent is completely lost (along with tens of thousands of dollars). Our team avoids this by applying decades of manufacturing experience to the des, carrying industrial design through contract manufacturing.

    Textures and Materials

    • Soft Touch
    • Molded Fabrics
    • Over-molding
    • Textured Metals
    • Injection Molded Plastics
    • Composite Materials
    • Machined Materials
    • Wood and Fiber Based Materials

    Don’t Overthink It

    We will not try to sell you a full research project to explore user preferences. You and your team are usually capable of judging whether a design is appropriate for your target customers. If the design needs to be validated, quick prototyping using physical or virtual reality prototypes can be developed to get real customer responses. We apply the same Lean Startup principals to industrial design as we do to other parts of the product development process. This means quickly defining and reviewing multiple approaches.

    Design Considerations

    • Lighting and Indicators
    • Human Factors
    • Ergonomics
    • Simplified Interfaces
    • Application Appropriate Design
    • Anthropomorphic Consideration
    • Human-Machine Interface
    • Aesthetics