Industrial Design
Our Approach
Design Language
Brand-aligned aesthetics for new or existing products
Manufacturable
Experience-backed product design for easy transition to manufacturing
Don't Overthink It
Lean Startup methodologies for quick, efficient development cycles
Lets Create Something Together
How we can help
- Manufacturable designs – applying decades of manufacturing experience, carrying industrial design through contract manufacturing
Incorporation of intentional, thought-out aesthetics and ergonomics to create a solid user experience
Brand alignment – look and feel that aligns with your branding and product lines
Quick prototyping using physical or virtual reality prototypes – applying Lean Startup principals
Shape Development
- Concept Development
- Feasibility Analysis
- Development Planning
- Virtual Prototypes
- Initial Design
- Form Factor Check
- Concept Communication Tools
- 3D Product Renderings
Textures and Materials
- Soft Touch
- Molded Fabrics
- Over-molding
- Textured Metals
- Injection Molded Plastics
- Composite Materials
- Machined Materials
- Wood and Fiber Based Materials
Design Considerations
- Lighting and Indicators
- Human Factors
- Ergonomics
- Simplified Interfaces
- Application Appropriate Design
- Anthropomorphic Consideration
- Human-Machine Interface
- Aesthetics
Case Studies
Design Language
Product aesthetics can sometimes be developed as standalone designs. But more often, the product look and feel needs to align with other products, or other branding. Whether you are looking for initial concepts for a singular new product, or you need to refresh your product for new markets, our team has you covered. We can carry design language from some of your existing products into a new product line, or we can define a totally new set of designs to serve as the basis for everything your business markets. We also produce world class 3D product renders with our rendering services.
Shape Development
- Concept Development
- Feasibility Analysis
- Development Planning
- Virtual Prototypes
- Initial Design
- Form Factor Check
- Concept Communication Tools
- 3D Product Renderings
Manufacturable
We’ve all heard the horror stories: a high-zoot industrial design firm is hired to produce the new aesthetic for an upcoming product line. The output is beautiful. But when the design is transferred to the engineering team, it is impossible to manufacture. And to define a manufacture-able design, the original aesthetic intent is completely lost (along with tens of thousands of dollars). Our team avoids this by applying decades of manufacturing experience to the des, carrying industrial design through contract manufacturing.
Textures and Materials
- Soft Touch
- Molded Fabrics
- Over-molding
- Textured Metals
- Injection Molded Plastics
- Composite Materials
- Machined Materials
- Wood and Fiber Based Materials
Don’t Overthink It
We will not try to sell you a full research project to explore user preferences. You and your team are usually capable of judging whether a design is appropriate for your target customers. If the design needs to be validated, quick prototyping using physical or virtual reality prototypes can be developed to get real customer responses. We apply the same Lean Startup principals to industrial design as we do to other parts of the product development process. This means quickly defining and reviewing multiple approaches.
Design Considerations
- Lighting and Indicators
- Human Factors
- Ergonomics
- Simplified Interfaces
- Application Appropriate Design
- Anthropomorphic Consideration
- Human-Machine Interface
- Aesthetics