Modern Product Design

Durability is one of many categories to consider when your team is developing a new product. For many products, it’s…

Updated 8/1/22 Prototypes serve an important role for companies developing new products. When developed and used properly, prototypes can speed…

From the smartphone in your pocket to the vehicle you drive, great products don’t just happen. They require more than…

The market for connected products and IoT devices continues to grow. Products from coffee makers to sporting goods are now…

We’ve come a long way since our company’s inception in 2008. What started with three co-founders and a Rolodex has…

Since 1950, many of the world’s most well-designed products have been recognized by the GOOD DESIGN® Awards. This is the…

Since its publishing in 2011, Eric Ries’s bestselling book The Lean Startup (along with its principles, like the Build-Measure-Learn feedback…

“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love…

Does your company culture need a reboot? Continue reading for part one of our Conversations on Culture Series, in which…

“Good design is the most important way to differentiate ourselves from our competitors.” —Former Samsung CEO Yun Jong Yong At…

What do you consider to be the most well-designed products in recent history? Perhaps you might think of important inventions…

At SGW, we've spent recent weeks reflecting on 2020 and how the past year has impacted us and our industry…

Are you a small business, startup, or inventor and you have an idea for a product, but aren't sure if…

If you wanted to embark on a new business venture but knew it had only a five percent chance of…

“Leave the world in better conditions in which you found it.” — Baden Powell At SGW, we reflect frequently on our…

"As we look ahead into the next century, leaders will be those who empower others."—Bill Gates At SGW Designworks, our…

A few months ago, several members of the SGW Designworks leadership team convened for a roundtable discussion that served as…

We’ve been talking a lot lately about our mission here at SGW Designworks to “improve human existence” — and, in…

During my college years, a family friend asked what I was studying. They were quite surprised when I told them mechanical…

In 2019, we saw a lot happen from a product standpoint, from groundbreaking developments to unfortunate and sometimes tragic mishaps…

Recently, several from SGW’s leadership team convened to discuss the state of product development in 2020 — specifically, trends and…

In recent years, virtual reality has all but revolutionized the world of product design (at least for the companies that…

“A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.”— Gary Hamel, Management Consultant This year, 2019, marked the 14th…

In recent months, you may recall reading about our new manufacturing management service offering, or seeing press coverage of our…

If the terms “feature creep,” “waterfall,” and “agile methodology” are a regular part of your vernacular, it’s safe to assume…

“Empathy is one of our greatest tools of business that is most underused.”—Daniel Lubetzky, CEO, Kind When people hear the…

Hi, I’m Kenzie Roan — Boise born and raised, a product design student at Stanford University, and SGW Designworks’ summer…

Like most product designers and developers, we thrive in an innovative, fast-paced environment. (We are problem solvers, after all.) As…

Eureka!  It only took two weeks and we finally had it. We had started with a blank canvas and we…

In our over ten years working with companies to accelerate their product development projects, we have learned a lot about…

When you hear of the Wisconsin town of Oshkosh, one might think of overalls and industry. After all, the area…

When AERO Specialties first reached out to us in 2013, we were eager to prove our ability to provide exceptional…

If you’ve been acquainted with SGW Designworks for a while, you know we are vocal champions of our clients’ successes.…

In recent years, SGW has established relationships with companies whose products and equipment must hold up to incredibly harsh conditions…

“Manufacturing is more than just putting parts together. It’s coming up with ideas, testing principles, and perfecting the engineering, as…

Mature businesses are keenly aware of the resources and investment required when commercializing an idea. However, startups and emerging businesses…

Well-designed products make me happy.  The feeling of holding a product and immediately understanding what it is and how I…

“Everything is designed. Few things are designed well.”Brian Reed Whether we’re working on an industrial design project, firmware development, or…

So you have an idea. Maybe you know you’re going to need to show more than just an idea to…

We’ll be the first to tell you: there is a lot to be learned in the world of product design…

As time goes on, more products are designed with integrated electronics to provide specific functionality or connectivity. Businesses that have…

As a product development company, we focus on applying lean principles and working with insight. This requires prioritizing frequent and…

“You do not need to be Alan Greenspan to understand that the more things a machine can do, the bigger…

At SGW Designworks, we take great pride in our ability to work with clients of all types. In fact, the…

Engineers who have been around pre-CAD remember when sketching their designs on paper was a standard part of the engineering…

Any good product development engineer knows that, in addition to repetition and practice, they must think critically about how the…

Many companies tend to think that the leanest way of operating is to focus on product design internally. This approach…

What comes to mind when you think of applications for virtual reality? Gaming? Military? Education? What about prototyping? Believe it…