Kickstarter is fun for consumers. Where else can you browse hundreds of listings for cool or fun new products and then be one of the first people to buy them? Kickstarter products range from functional items like tech gadgets and cookware to artistic products like movies and music. But what about the earlier stages of launching a product on the site, particularly Kickstarter product design?
While Kickstarter can be a fun way to shop, small businesses and the people who create products to share via the platform have much more to consider. For one thing, if they haven’t done significant development work prior to product launch, Kickstarter can make or break for their idea.
Kicking Off Your Kickstarter
To start a campaign on Kickstarter, your product has to be developed to some extent prior to launch. This means Kickstarter product design is essentially a way to fund the mid to late stages of developing a new product through pre-sales.
The product presented to backers is a proof-of-concept, a representation of the final product the backer wants to buy and a showpiece to get backers excited. That’s a lot of pressure for a prototype.
SGW Designworks knows Kickstarter projects and the challenges faced by businesses using the service. These projects often have limited budgets, and the goal is to make sure the product performs and look as close to the final version as possible.
Kickerstarter Product Design in Action
Recently we were excited by the success of the Voltaire Smart Grinder by GIR: Get It Right. This portable, high-performance coffee grinder aims to become a player in the active world of coffee enthusiasts as well as anybody who wants a quality product. The grinder also allows users to monitor the freshness of their beans via a phone app. SGW Designworks has worked closely with GIR to help design and engineer the Voltaire Smart Grinder, and the product was launched on Kickstarter on June 10.
The Voltaire Smart Grinder was successfully backed on Kickstarter, with 1,284 backers. Our work continues as manufacturing ramps up, and this product is just one example of a successful Kickstarter campaign.
Finding a product that customers are willing to pay for can be tricky, but once a business has come up with their product concept, SGW Designworks understands the challenge of bringing that idea to life so that when backers decide to put forward their money, they will have confidence they are buying the dream machine they see on Kickstarter.